Best of San Francisco
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This is SF Weekly’s most important event as it celebrates the Best that San Francisco has to offer. From food to shopping, our biggest issue of the year runs the gamut on covering everything via the Reader’s Poll and the Editor’s Picks. To follow this massive issue is a massive party, which is held every year at Ruby Skye, the premier nightclub of San Francisco.
Best of SF 2010 Logo
The first thing that had to be done before this event could even happen was to get the public to vote on the Reader’s Poll. We encouraged people to vote by having a contest: The top voter would win an Apple iPad!
Vote to win an Apple iPad
We also sent out this e-mail hosted by Emma to our subscribers. I had to write the copy/text:
Once the poll closed, and the winner awarded her brand new iPad it was on to planning and promoting the party. I had to hire a band to play, which I was able to do on trade, along with helping to pick the VIP food menu, creating the sponsor/winner slide show, getting items and stuffing the Yak-Pak gift bags for guests and setting up each of the sponsors in their rightful place within Ruby Skye. Although a big venue, I had to be strategic in where some sponsors such as ANTHEM t-shirt screen printers, Oxen Rose Salon’s stylists and makeup artists, White Furniture’s contemporary lounge, both of the live artists who were going to paint on-site during the party and Scion’s photo booth would go as they required more than a table, so certain space requirements had to be arranged.
For a full list of sponsors, you may view the press release that was sent out: Best of SF Press Release//Click here to view
To promote, I ran print and online ads along with multiple postings on various social media websites.
Here was the print ad:
Best of SF Print Ad
The party went great with the Ruby Skye staff being extremely easy to work with. Made my life so much easier! Guests enjoyed the band, were dancing, checking out the live-art, putting on the free t-shirts and more. Guests also received Yak-Pak gift bags as they left the party which they were very excited to receive.
Check out the official video here:
For pictures from the party, please click here: Best Of Party Slideshow 1
And even more here: Best Of Party Slideshow 2
And the recap packet for our sponsors:
Melissa Glass 